Imagery & content created for the annual Dom Perignon campaign available across Merivale venues.

This has become a mainstay on the Merivale marketing calendar. The campaign connects the brand with premium Merivale customers.

Photographer : Steven Woodburn
Videographer : Buffet digital

Merivale's latest 200-seat restaurant is a vibrant homage to the 1970s underground dining scenes of New York, Tokyo, and Hong Kong. The visual identity brings together nostalgic details and high-energy design elements that transport guests into an edgy yet sophisticated atmosphere. As art director, the challenge lay in seamlessly blending retro flair with modern intensity, capturing the venue’s unique character. Selecting renowned photographer Hugh Davison was key to translating this vision into a photographic style that echoed the venue’s spirit, striking the perfect balance between gritty charm and elevated dining.

To promote the black & white deodorant range from Nivea which protects clothing, we created a collaborative campaign between Nivea, Vogue and Lyn-Al.

The campaign started with the launch of the limited edition deodorant bottles, designed in accordance with Lyn-Al’s aesthetic.

A video content series, Vogue print and online assets, digital ad campaign & social media content were deployed to promote the launch of the products.

Photographer: Dunkan Killick
Director: Joshua Heath
Music: El Buho

Publication: Vogue

Discipline(s): Art Direction, Video production, Print, Digital, Photoshooting, Social content

To inspire GQ audience to embrace the kind of maverick that led Glenfiddich to global success, we created a global campaign featuring Matt Moran & Koichi Takada who takes a daring, innovative and creative approach to life.

Director: Hugh Stewart
Discipline(s): Art Direction, Print, Digital, Outdoor, Social media, Online articles

Those video series created for Visit Victoria were created to set the new cultural direction for the nation. Through the 2 pillars of fashion & music we reestablished Melbourne’ s legacy of cultural leadership, and distinctiveness.

This series of videos featured interviews with melbourne-based talent. For each talent, we made a longform video (approx. 5 minutes) plus 30-second and 6-second cutdowns.

Videographer: 64 production
Discipline(s): Art Direction, Digital, Social media, Video production, Graphic design, Animation

The goal was to introduce and promote the latest seasonal cocktails at Merivale by encouraging customers to explore a variety of options they might not typically consider. We devised a strategy to entice them into discovering a new favorite cocktail. The idea was to create an alluring experience that sparked curiosity and encouraged patrons to venture beyond their usual choices, thereby enhancing their overall enjoyment of our diverse cocktail offerings.

Photography & Videography : Buffet Digital

Venue imagery of Mumu - A lively South-East Asian eatery made for late-night fun.

Photographer : Nikki To

Press Play was a two days event organised by Merivale in partnership with Vivid. Two levels of Sydney’s Ivy precinct were transformed into a moody, lunar inspired dreamscape. A multi-sensory exploration of the power of the moon - fantastical music, hypnotic lights and seas slugs were expected for this immersive experience of light and sound.

Visual identity, collaterals and 360 campaign were created to promote the event.

Photographer & director: Sam Wong
Event creative director: Alisha Rich
Costume design: Kirsty Barros

Discipline(s): Art Direction, Video production, Print, Digital, Photoshooting, Social content

Venue imagery of Will’s - Sitting alongside mimi's, this cocktail bar is a destination unto itself.

Photographer : Steven Woodburn

This year, Mardi Gras has merged with a global celebration World Pride 2023 (think, the Olympics of gay pride) ― and, with a bigger festival comes bigger a catalogue of events.

It was set to be a celebration that heightened every sense. The colours felt brighter, the parties felt wilder, and the love felt infinite. This was Mardi Gras, with the volume turned up. 

To represent the scale of the event, we brought this campaign to life with surrealist creative that used manipulations of scale and rich colours to capture up the sense of heightened emotion. Each abstract art piece featured talent, alongside a larger-than-life Merivale event-specific prop (cocktail, disco ball, floaties & cherries). This allowed us to showcase different types of events, while capturing the EXPERIENCE in an unexpected way. 

Each talent of the campaign was casted among the staff, celebrating the queer members of the Merivale family.

A multitude of collaterals were created to support the campaign. A print magazine was distributed to patrons, a seaplane was designed to wear proudly the LGBTQIA+ colours, and accessorises for staff to wear were offered.

Additionally Merivale hosted 40+ events during Sydney Pride - who required event design & multi channel promotion.

This was our - LARGER THAN LIFE - Merivale’s festival of Pride

Photographer: Georges Antoni
Stylist: Sarah Starkey
Illustration: Paulina Almira

Discipline(s): Art Direction, Video production, Print, Digital, Photoshooting, Social content

Venue imagery of Totti’s - Iconic Merivale’s venue - a casual Italian eatery with a focus on simple, delicious food, best enjoyed shared

Photographer : Steven Woodburn

Creative lead of the relaunch of Sydney's iconic Chinese Laundry, reopening in June 2024 after a four-year hiatus. The new visual identity captures the venue's evolution toward deeper strains of house, techno, and jungle, while honoring its underground rave roots that have defined the space since the '60s. Contributions included designing the refreshed brand identity, crafting the social media strategy of the relaunch, and overseeing art direction for photography and content. Additional work encompassed designing venue collateral and exclusive merchandise, ensuring a seamless blend of the club’s legacy with its new direction.

Scope:
Brand strategy
Branding
Marketing collateral
Merch
Social media content

Those video series created for Visit Victoria were created to set the new cultural direction for the nation. Through the 2 pillars of food & comedy and music we reestablished Melbourne’ s legacy of cultural leadership, and distinctiveness.

This series of videos featured interviews with melbourne-based talent. For each talent, we made a longform video (approx. 5 minutes) plus 30-second and 6-second cutdowns.

Videographer: 64 production
Discipline(s): Art Direction, Digital, Social media, Video production, Graphic design, Animation

To promote the black & white deodorant range from Nivea which protects clothing, we created a collaborative campaign between Nivea, Vogue and We are kindred. The campaign started with the launch of the limited edition deodorant bottles, designed in accordance with the designer’s aesthetic.

A video content series, Vogue print and online assets, digital ad campaign & social media content were deployed to promote the launch of the products.

Photographer: Dunkan Killick
Director: Joshua Heath

Publication: Vogue

Discipline(s): Art Direction, Video production, Print, Digital, Photoshooting, Social content

Venue imagery of Bert’s - A light-filled bar and brasserie overlooking Pittwater and the grounds of The Newport

Photographer : Steven Woodburn

Venue imagery of Fred’s - A moody & rustic farm-to-table eatery.

Photographer : Steven Woodburn

To show that you can wash high-end clothing with confidence using AEG washing machines, we created a video content piece featuring contemporary dancers wearing fashion-forward outfits made of delicate fabrics. We see the fabric and the dancers turning and “levitating” to mimic a wash or dry cycle in an abstract and beautiful way. Social media content & print advertorials were part of the campaign.

Director: Juli Balla
Editor: Ed triglone
Music: FOLI - DANI

Publication: Vogue, Vogue Living, GQ
Discipline(s): Art Direction, Video production, Print, Digital, Photoshooting, Social content

To celebrate Mardi Gras in 2022, Merivale shined a light on the superheroes who live among us. The ones who support the community, the ones who speak out, the ones who change perceptions, the ones who let their true identity shine.

The campaign – titled ‘WE ARE ALL HEROES’ – saw members of the community coming together to share their stories of heroism and highlight that, in our own way, we can all be superheroes and make a difference, whether we wear a cape or not.

From guardian angels to the mother of drag and the original pride pioneers - each community member posed in custom-made outfits, together forming the colours of the pride flag.

A video content series, print and online assets, digital ads & social media content were deployed to promote the campaign.

Photographer: Georges Antoni
Director: Claudy Rose
Stylist: Sarah Starkey
Costume styling: Max studios

Discipline(s): Art Direction, Video production, Print, Digital, Photoshooting, Social content

InVinus is a small Italian wine importer based in Sydney, that focuses on natural and organic selection. My role was to help them creating their brand identity and translating visually the richness and craft of their wines.

I created all aspects of the design: Logo design, visual identity, website, SEO, Stationary, Product Catalogue design, Social media content & photography.

Discipline(s): Branding, Art Direction, Visual Identity, Photography, Graphic design, Print, Digital, Strategy, Social media, Website design, SEO

Bespoke digital & print campaign created for David Jones, showcasing their latest tableware collection.

Publications: Delicious
Photographer: Nigel Lough
Stylist: Kirsten Jenkins
Discipline(s): Art Direction, Print, Online articles

To promote the black & white deodorant range from Nivea which protects clothing, we created a collaborative campaign between Nivea, Vogue and ByJohnny. The campaign started with the launch of the limited edition deodorant bottles, designed in accordance with Johnny’s aesthetic.

A video content series, Vogue print and online assets, digital ad campaign & social media content were deployed to promote the launch of the products.

Photographer: Dunkan Killick
Director: Joshua Heath
Music: Joaquim Cornejo, Gotopo

Publication: Vogue

Discipline(s): Art Direction, Video production, Print, Digital, Photoshooting, Social content

A new direction to heal. Through clinical hypnotherapy and NLP, Newpath Hypnotherapy focuses on giving you all the tools for long-term change. The brand identity I created reflects the mental journey of hypnotherapy, emphasising the challenges that comes with change, the duality and up and downs. Accompanied by a soft and rich colour palette and other quirky visual elements, the elevated brand suite, focuses on the consumer journey.

I created all aspects of the design: Logo design, visual identity, website, SEO, Business cards, Leaflets, Social media content.

Discipline(s): Branding, Art Direction, Strategy, Social media, Website design, SEO, Print

Winter advertorial featuring Hardy Brothers Jewellery in Donna Hay magazine

Publication: Donna Hay magazine
Photographer: Chris Court
Stylist: Justine Poole

Discipline(s): Print & Digital magazines

Event and video content produced in partnership between Donna Hay & Cobram to promote the first harvest of their extra virgin olive oil.

Videographer: 64 production
Stylist: Emmaly stewart
Discipline(s): Art direction, Print design, Graphic design

With Australians spending more time at home, we noticed their desire to make their home environments even more liveable, comfortable and stylish.

We created this print advertorial to inspire our audience to discover and create customised furniture to enhance their homes and, at the same time, make an individual style statement.

Publications: Vogue Living - Vogue - Delicious

Photographer: Anson Smart

Stylist: Alexandra Gordon

Discipline(s): Art Direction, Print, Photoshooting

Poster design

Print & digital campaign: GQ and Darren Palmer teamed up with LG to show how its SIGNATURE products can be built into your home in a functional and modern way. This bespoke video series, online articles and print advertorials were featuring Darren Palmer.

Publication: GQ
Photographer: Craig Wall
Videographer: 64 production
Discipline(s): Art Direction, Print, Digital, Photoshooting, Video production

The Art of Living - a holistic lifestyle message.

To help launch David Jones’ “Art of living” campaign in Australia, we created a video content series featuring interviews with actress Teresa Palmer, model Jessica Gomes, delicious editor-in-chief Kerrie McCallum and Vogue Living editor Rebecca Caratti.

Filmed at Mona, our editors and influencers with four unique lifestyles acknowledged the art of living with their own personal story.

The series received over 1.08M completed video views. We also developed a toolkit full of campaign elements to help all the various teams create media that had a consistent look across more than 300 individual marketing pieces.

The campaign was hugely successful with double-digit store visit uplift nationally.

Publication: Vogue, Vogue living, Delicious
Videographer: Josh Heath
Stylists: Inez Garcia - Justine Poole
Discipline(s): Art Direction, Digital, Online articles

Advertorial created to support the launch of the Frame in News Corp interior magazines.

Publications: Vogue Living - Inside out
Photographer: Craig Wall
Stylist: Alexandra Gordon
Discipline(s): Art Direction, Print, Photoshooting