AEG

To show that you can wash high-end clothing with confidence using AEG washing machines, we created a video content piece featuring contemporary dancers wearing fashion-forward outfits made of delicate fabrics. We see the fabric and the dancers turning and “levitating” to mimic a wash or dry cycle in an abstract and beautiful way. Social media content & print advertorials were part of the campaign.

Director: Juli Balla
Editor: Ed triglone
Music: FOLI - DANI

Publication: Vogue, Vogue Living, GQ
Discipline(s): Art Direction, Video production, Print, Digital, Photoshooting, Social content