Creative lead of the relaunch of Sydney's iconic Chinese Laundry, reopening in June 2024 after a four-year hiatus. The new visual identity captures the venue's evolution toward deeper strains of house, techno, and jungle, while honoring its underground rave roots that have defined the space since the '60s. Contributions included designing the refreshed brand identity, crafting the social media strategy of the relaunch, and overseeing art direction for photography and content. Additional work encompassed designing venue collateral and exclusive merchandise, ensuring a seamless blend of the club’s legacy with its new direction.
Scope:
Brand strategy
Branding
Marketing collateral
Merch
Social media content
