David Jones

The Art of Living - a holistic lifestyle message.

To help launch David Jones’ “Art of living” campaign in Australia, we created a video content series featuring interviews with actress Teresa Palmer, model Jessica Gomes, delicious editor-in-chief Kerrie McCallum and Vogue Living editor Rebecca Caratti.

Filmed at Mona, our editors and influencers with four unique lifestyles acknowledged the art of living with their own personal story.

The series received over 1.08M completed video views. We also developed a toolkit full of campaign elements to help all the various teams create media that had a consistent look across more than 300 individual marketing pieces.

The campaign was hugely successful with double-digit store visit uplift nationally.

Publication: Vogue, Vogue living, Delicious
Videographer: Josh Heath
Stylists: Inez Garcia - Justine Poole
Discipline(s): Art Direction, Digital, Online articles