Mardi Gras

To celebrate Mardi Gras in 2022, Merivale shined a light on the superheroes who live among us. The ones who support the community, the ones who speak out, the ones who change perceptions, the ones who let their true identity shine.

The campaign – titled ‘WE ARE ALL HEROES’ – saw members of the community coming together to share their stories of heroism and highlight that, in our own way, we can all be superheroes and make a difference, whether we wear a cape or not.

From guardian angels to the mother of drag and the original pride pioneers - each community member posed in custom-made outfits, together forming the colours of the pride flag.

A video content series, print and online assets, digital ads & social media content were deployed to promote the campaign.

Photographer: Georges Antoni
Director: Claudy Rose
Stylist: Sarah Starkey
Costume styling: Max studios

Discipline(s): Art Direction, Video production, Print, Digital, Photoshooting, Social content