To promote the black & white deodorant range from Nivea which protects clothing, we created a collaborative campaign between Nivea, Vogue and We are kindred. The campaign started with the launch of the limited edition deodorant bottles, designed in accordance with the designer’s aesthetic.
A video content series, Vogue print and online assets, digital ad campaign & social media content were deployed to promote the launch of the products.
Photographer: Dunkan Killick
Director: Joshua Heath
Publication: Vogue
Discipline(s): Art Direction, Video production, Print, Digital, Photoshooting, Social content