Press Play was a two days event organised by Merivale in partnership with Vivid. Two levels of Sydney’s Ivy precinct were transformed into a moody, lunar inspired dreamscape. A multi-sensory exploration of the power of the moon - fantastical music, hypnotic lights and seas slugs were expected for this immersive experience of light and sound.
Visual identity, collaterals and 360 campaign were created to promote the event.
Photographer & director: Sam Wong
Event creative director: Alisha Rich
Costume design: Kirsty Barros
Discipline(s): Art Direction, Video production, Print, Digital, Photoshooting, Social content